• Bonial.se brings retail circular to life for Swedish consumers with location-based mobile app and website, addressing shift in media consumption from print to digital
• Sweden as a strategic market for Bonial.com Group
• Bonial.com Group now in nine countries
Stockholm/Berlin, August 18, 2015 – The Bonial.com Group (www.bonial.com), the leading international provider of digital circular advertising and part of German media company Axel Springer SE, announced today its expansion into Sweden with the launch of Bonial.se (www.bonial.se).
Bonial.se provides a mobile app and website that gives Swedish consumers a digital alternative to print circulars. The digitized format pulls local retail circulars based on the user’s location, allowing shoppers to simply select, search, browse and share the circulars they find interesting.
Aiming to top retailers from across the country, Bonial.se replicates the print circular experience in a digital format, while providing new functionality that can’t be incorporated into print. Shoppers can page through the digital version as they normally would, but they also can search by product or brand to locate local store sale items, create shopping lists, create alerts for items, share deals with friends on social media, and even view videos or other product information.
For retailers, Bonial.se provides new opportunities to reach circular readers who are migrating from print to digital, as well as a new generation of shoppers who are more likely to shop using their mobile devices or tablets.
“Currently we are reaching 20 million users globally with our apps repeatedly ranking #1 in international app stores. We have proven to be a must-have for both retailers and consumers in our other markets where we are already working for most of the leading retail chains, being the market leader in nearly all important retail markets. We’re excited to now bring this technology to Sweden,“ says Christian Gaiser, CEO and founder of the Bonial.com Group.
Bonial.se will be managed by the team of Ofertia.com which was acquired by the Bonial.com Group in April 2015.
Sweden as a strategic market for Bonial.com Group’s business model
The Bonial.com Group is currently present in eight countries with kaufDA in Germany, Retale in the U.S, Bonial in France, Ofertia in Spain, Mexico, Chile and Colombia and Guiato in Brazil. The group has chosen Sweden as the ninth country due to the strong level of digital media usage, combined with the high volume of paper brochures sent per household.
According to the first Pan-European Door Drop Census, (published by the European Letterbox Marketing Association, ELMA), Sweden distributes up to 3.5 billion brochures per year for a total population of only 10 million people. The study also showed a ranking where Sweden is the seventh country in the world in terms of paper brochure distribution with 19 brochures per household per week. The European average is 12 brochures per household per week, so Sweden distributes up to 7 more than the European average.
This data is paired with the huge Internet and smartphone penetration in Sweden. The majority of the Swedish population uses the Internet for frequently researching or purchasing online. According to the World Bank, Sweden has an Internet penetration of 94.8%, while the penetration of smartphone devices is approximately 82%, even higher than in the U.S., which are around 52%.
With the launch of its services in Sweden, the Bonial.com Group strengthens its leadership position in the European market.
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