ADWEEK: Nielsen, Retale studies show seasonal shift — and the dominance of digital

More: http://www.adweek.com/news/advertising-branding/back-school-shopping-has-changed-forever-159639

About Guentert

Former eBay evangelist (and Head of Corporate Communications) in Germany, Austria and Switzerland, Entrepreneur, Investor, Tech and Mac Enthusiast, Networker with a passion for leveraging – and External Senior Advisor, Global Corporate Communications at Bonial.com Group with kaufDA – "The Star among Location-based Services in Germany" (W&V) or "The Savior of Retail" (HORIZONT).

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Joachim M. Guentert

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ADWEEK: Nielsen, Retale studies show seasonal shift — and the dominance of digital