Google's first Super Bowl TV ad is a brilliant example of how to load up technology with emotions:
"Amid dozens of ads focused on cars, beer, and busty women, the Google spot definitely took a different approach: it tells a love story through a series of search queries. The tale begins with a query for “study abroad paris france”, moves on to “impress a french girl” and eventually makes it all the way to “how to assemble a crib”, showcasing Google’s technology in a way that pretty much everyone can relate to."
Source: http://techcrunch.com/2010/02/07/google-super-bowl-ad/