Former Zalando manager Niels Boon joins the executive team at the international market leader in digital circulars
Berlin, June 2, 2015 – The Bonial.com Group (www.bonial.com), the leading international provider of digital circular advertising and part of Axel Springer SE, announced today that Niels Boon had been named the group’s Chief Financial Officer (CFO). Niels Boon, who is originally from the Netherlands, will take over as the head of the worldwide group’s financial strategy and planning activities as of July 1, 2015. He is succeeding Michael Wilken, who is leaving the company at his own request.
Niels Boon, an experienced finance expert, is joining the company from itembase Inc., a software company based in San Francisco and Berlin. He held the position of CFO there, with responsibility for the Investor Relations, Finance, Legal, and Human Resources departments. Before that, Boon successfully headed the development of the Strategic Finance department for Zalando SE and led high-profile and important projects in the areas of profitability management, corporate finance, M&A, and competitive intelligence. He also spent many years in strategic top management consulting at McKinsey & Company, with responsibility for strategy and corporate finance in numerous economic sectors and markets. Boon earned his Master of Sciences degree in International Financial Economics from the University of Amsterdam.
Christian Gaiser, CEO and founder of the Bonial.com Group: “Niels Boon is not only an investment strategist, but has also successfully supported rapidly developing technology companies in recent years and understands the far-reaching tasks ahead of us. The Bonial.com Group is now entering a new phase in its international growth. We are delighted that Niels is part of our international leadership team and will contribute his experience toward our future development and the expansion of our global presence.”
Michael Wilken joined the Bonial.com Group in 2010 and most recently held the position of Vice President of Finance. Gaiser says of the shift, “Michael Wilken supported the expansion of the group in a leading role. I would like to thank him for his valuable contribution to the success of the Bonial.com Group and wish him all the best in his new role.”
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Bonial.com Group belongs to Axel Springer SE and has been offering professional solutions for high street retail in the area of location-based services since the start-up of kaufDA in 2008 and as an innovation engine defines the future of digital circular advertising. In only six years the group was able to become an internationally leading network for location-based brochure advertising. Today Bonial.com Group reaches consumers on eight markets around the world with its mobile apps and websites: USA, Germany, France, Brazil, Spain, Mexico, Colombia and Chile. In Germany the brands kaufDA and MeinProspekt with to date more than 12 billion visited circular pages and 8 million users per month make up the largest consumer reach combination in their sector. The German founder Christian Gaiser is at the head of Bonial.com Group as CEO.